In today’s competitive hospitality landscape, bars and restaurants are constantly searching for ways to differentiate their offerings and enhance the customer experience. One of the most effective yet often overlooked opportunities to make a lasting impression lies right on the bar top, your draft tower. At Liquid Cheers, we specialize in designing and supplying custom draft towers that not only serve beverages but also serve as centrepieces of your establishment’s personality and performance.
The Importance of First Impressions
When a guest approaches your bar, what’s the first thing they see? Beyond your menuor your lighting, chances are it’s the draft tower. Traditional towers may get the job done, but they rarely make a statement.Custom draft towers do. They showcase craftsmanship, creativity, and care, traits that customers associate with overall quality. In short, they communicate that your bar is different, intentional, and focused on delivering excellence.
Customization Enhances Aesthetic Appeal
Bars aren’t one-size-fits-all, and neither should your beer taps be. Whether you're going for a rustic, industrial, modern, or nautical look, a bespoke draft tower can be crafted to complement your space. At Liquid Cheers, we’ve built custom towersusing a variety of materials including:
- Brushed stainless steel for a sleek, professional finish
- Aged copper or brass for a vintage feel
- Black iron metals for an industrial edge
- Powder coating
Functionality You Can Count On
Beyond looks, performance matters. A custom draft tower from Liquid Cheers is engineered for optimal pouring performance,temperature retention, and durability. We don’t just build to impress, we build our towers to last.Each tower is designed with proper insulation to minimize foaming and temperature fluctuation fitted for your specific number of taps. Whether it’s a dualline setup or a high volume 24-tap or more configuration, each tower is crafted with accessibility in mind, making maintenanc eand cleaning simpler for your staff. This attention to detail results in a better beverage experience for the customer and fewer headaches for your team.
Powder Coating
Powder coated beer towers are a stylish and cost-effective choice for bars and restaurants looking to make a visual impact without breaking the bank. The powder coating process allows for a wide range of vibrant colors and sleek finishes—from matte black to bold custom hues, giving you the flexibility to match your bar’s aesthetic or brand identity. Not only do they look great, but powder coated towers are also highly durable, resisting chips, scratches, and corrosion far better than painted alternatives. This makes them ideal for high-traffic environments where both appearance and longevity matter. Best of all, they often come at a lower price point than polished stainless steel or specialty finishes, making them a smart investment that balances design and budget.
Boosting Efficiency Behind the Bar
Efficiency in a fast-paced bar setting is critical. Poor layout, awkward tap spacing, and subpar components can cause delays and increase waste. Custom towers allow for thoughtful planning based on your workflow and space. We work directly with installers and designers to ensure each tower is positioned to maximize speed of service. Whether you’re pouring beer, wine, soda, cocktails, or nitro cold brew coffee, Liquid Cheers can integrate multiple beverage lines into a single custom-built tower to reduce clutter and increase versatility
Why Liquid Cheers?
We don’t believe in cookie-cutter equipment. Every project we take on is an opportunity to collaborate and innovate. Our team of designers and fabricators are seasoned professionals who understand both form and function. From concept sketches to finished installation, Liquid Cheers offers a turn key experience, ensuring your draft tower not only looks amazing but performs flawlessly
What sets us apart:
- In-house design consultations tailored to your brand
- North American manufacturing partnerships for fast turnaround
- Industry leading materials and component options
- Proven track record of custom projects for bars, restaurants, breweries, and venues across North America
Stand Out in a Crowded Market
In a time when consumer expectations are higher than ever, standing out visually and operationally is a necessity — not a luxury. A custom draft tower isn’t just equipment; it’s a conversation starter, a social media photo opportunity, and a silent brand ambassador that speaks volumes. Imagine a customer snapping a photo of your sleek copper tower or a unique sculpted shape that mimics your logo. These visual touches create buzz and help your brand spread organically.
Ready to Build Your Own?
Custom draft towers can transform your beverage program from ordinary to unforgettable. Whether you're upgrading an existing setup or building from scratch, Liquid Cheers is your partner in creating something that fits your brand and boosts your bottom line. Contact us today to schedule a design consultation or view examples of our previous work. Let’s raise the bar together
info@liquidcheers.com
+8332243377
1225 Eisenhower St, Little Chute, WI 54140
